Rockstar Energy Drinks
This project was my take on Rockstar Energy Drinks, focused on creating bold, high-energy visuals that matched the brand’s personality. I shot the product photography myself and then used Adobe Firefly and Photoshop to design dynamic, eye-catching ads. It was a fun way to blend photography with digital art and experiment with using AI tools to elevate my post-production work.
AI Mockups
In this project, I explored how AI can enhance and streamline the creative process. Starting from simple composite images I photographed myself, I used AI image and video generation tools, including Adobe Firefly and KlingAI, to transform rough concepts into polished, professional product visuals. By then using ChatGPT to write model-specific prompts, I learned how small wording changes can dramatically impact the final output. The process became a mix of art direction and technical problem-solving, blending my creative intuition with the precision of AI models to produce cinematic, hyper-realistic results.
While AI is often viewed negatively in the design world, this was meant to highlight its potential as a powerful creative tool and show how productive it can be when used thoughtfully. Experimenting with AI now feels essential, as the technology continues to evolve rapidly and will likely become an integral, normalized part of the creative industry in the near future.
